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My family has been manufacturing uniform fabrics in India since 1988. School trousers, corporate blazers, industrial workwear. I grew up counting fabric rolls and listening to supplier negotiations before I understood what any of it meant.
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P. Ashok Kumar, that's the business name, after my grandfather. Started in Ulhasnagar, Maharashtra, manufacturing uniform fabrics. School uniforms, corporate uniforms, industrial workwear. The factory is still in Ulhasnagar. The office is in Kalbadevi, Mumbai. My dad built it up over three decades. I grew up around the business. The looms, the dye lots, the back-and-forth with buyers who wanted the same shade of navy they got last year.
After college, I joined full-time as Accounting and Sales Manager. I handled the books, managed client relationships, and pushed us into garment manufacturing. We started producing finished uniforms, not just selling the raw fabric. That stretch taught me more about running a business than any degree. Eventually I moved to the UK for my master's, but I never really left. I still help with the bigger finance and strategy decisions, and I built and manage everything digital.
The business ran on word-of-mouth and trade relationships for decades. No website, no digital catalogue, no way for new customers to find us. I built uni-nation.in to change that. Fabric detail pages, colour swatch selectors, downloadable shade card PDFs, and enough SEO to actually show up when someone searches for uniform fabric manufacturers in India.
Distributors previously relied on physical swatch books shipped across the country. I built a digital catalogue allowing buyers to filter hundreds of variants by composition, GSM, and weave instantly.
Static generation ensures the catalogue loads in under 400ms securely, across India's extremely diverse mobile network conditions.
Automated the 'Request Sample' flow, routing incoming distributor leads directly to the sales team's inbox and WhatsApp.
Breathable, moisture-wicking, colour-fast, anti-pilling. Eight standard colours. Used in school polo shirts, corporate uniforms, sportswear, and event T-shirts. The workhorse fabric.
Soft hand feel, natural drape, holds a crease, tailors well. Nineteen colours, the widest range we offer. The best-seller. School trousers, corporate blazers, formal uniform sets.
High tensile strength, moisture-wicking, retains shape through industrial washes. Six colours. Hospital scrubs, industrial workwear, security uniforms, government contracts.
Two-tone chambray effect. Looks more expensive than it is. Sixteen colour combinations. School dress shirts, corporate formal shirts, office wear.
The site runs on Next.js 16 with App Router and server components, Tailwind v4, and GSAP with ScrollTrigger for animations. Deployed on Vercel. Product pages generate statically at build time, each with its own fabric weave CSS pattern. The site renders tiny visual representations of each weave type (knit loops for Matty, diagonal twill for Samray, grid for Trovine, checkerboard for Filafil).
The fabric explorer lets buyers swipe through colour variants with GSAP-driven card animations. Rolling digit counters on the homepage, a catalogue download modal with lead capture through Formspree, eighteen shade card PDFs. I handle SEO, product photography, and content. Still involved in pricing, new product lines, and where we distribute.
The family business is where I first figured out that the most interesting problems live between departments, in the gaps no one owns.
